Mastering an Art of Email Writing

Emails are ubiquitous. Approximately 183 billion emails are sent every day, which translates into two million emails every second. A poorly written email leaves a paling impression. As a freelancer, when your source of income is entirely dependent upon your relationships with clients, often grounded in your email correspondences, you absolutely cannot afford to be less than stellar. The art of email writing is rarely discussed, but if you master it, You’ve won yourself a goldmine.

Tips for Effective Writing
Respond within 24 hours
Whether it’s a quick response, or you need time to think it over, get in the habit of responding very promptly to emails. A recent study found that 52% of people who send work-related emails expect a reply within 12-24 hours, and nearly 60% wait at least two days to reply.

Need time to think of a response? No problem! Respond and let them know you’re aware of the request and are looking into it. Use a tool such as ‘Gmail’s Boomerang’ to schedule the email to be sent back to you within a specific time frame so that you don’t lose track of the need for a response.

Keep it short and sweet
Brevity is the key! Keep your emails brief and concise and stick to the point. If you have numerous requests that need to be addressed, use numbered lists to reduce attrition, and make it easier on the recipient when reading. Break up paragraphs, use styling elements, and even include images to make the text easier to read and take action. Do note in most cases the end-user has little to negligible attention span.

Copy, paste, and repeat
Is it becoming increasingly difficult for you to think of the right set of words when keying down that business mail? Well! Once you have made your match with the words, save that email as a draft, and use it as and when you need to. Tweak a few words around rendering an individualistic personality to the written email. This will keep you from going back and forth with words, and will help save time. The sooner you start using Google’s canned responses or similar email template tools, the sooner you’ll be on your way to gaining back those wasted hours.

Avoid poor spelling and grammar
Let me begin with the bad side of writing an erroneous email. Well, the world is filled with judgemental people. Hence sadly to keep the gossip and prying eyes at bay, the ‘Grammarly’ app surfaced, to our rescue making our lives a piece of cake. Win that deserving credibility and trust, by simply spending a few minutes to re-read the e-mail, and check for any errors. This also means checking for punctuations. Wrong punctuation could lead the end-user to misconstrue the message.

Imagine your erroneous email being read by your clients or your boss! Or perhaps sending out that email, where the punctuation is incorrectly placed. The results of both can be very unsettling!

STOP YELLING!
We are well aware of the fact that heart ailments are on the rise. This is precisely why we need to be kind and ensure that we do not misuse the caps-lock key or the exclamation mark. Picture a room full of stressed individuals simply because you have unknowingly sent out an email, riddled with caps lock, and exclamations. We need our team to be healthy, and all have their hearts beat on a happy note!

Define the action items.
People are busy. They need to move fast and get more done as quickly as possible. Save people time by defining roles and responsibilities if you are communicating about a project over email. Clearly stating an individual’s action items will ensure that everyone knows who is doing what and by what date. From personal experience, I find that this works particularly well with group emails. Try emboldening and clearly defining each of the action items at the bottom of an email.

Be proactive
Short conversations can quickly pile up an inbox with back and forth messages. When you’re sending or replying to an email, save yourself and your client’s time by anticipating any questions or concerns your message may elicit. If you’re asking questions over email, supply all the necessary information to keep the back-and-forth conversation to a minimum.

Have the last word
A signature at the end of your email, containing your contact and other relevant information, provides a great touch of professionalism. A call to action tells the reader how they should respond to your email. Whether it’s a “received” confirmation for an attachment or writing a response such as “it’s my pleasure” or “thank you,” have the last word. Practicing this habit keeps everything in check, reassuring the client that you’re on top of it. I know I’ve thrown a lot of information your way, but trust me: it’s all essential for mastering the art of email writing.

Top video marketing tips to improve your business

Video is not only called as content marketing trend, but it is now an integral part of many companies marketing strategy. According to research, including videos in your website or on any social media platform, then your landing page can increase conversion by more than 75% and also more than 90% of consumers share video to other people. So video can be one of the powerful tools for reaching and also engaging the audience. Video marketing is simply use of videos for promoting and telling people about your business, product and services which leads to increase engagement on digital and social channel help to educate audience, and to communicate with them with a new medium. So, learning Digital Marketing Courses in Pune you can easily learn skills of digital Marketing.

Here are some video marketing tips which will help to improve your business –

Create a schedule to post a video – Audience always expect regular content updates or they need you to be consistence, so it is important to think of your videos in terms of campaigns rather than just posting videos at random. Creating quality content of your videos and maintaining consistent posting schedule will definitely encourage your audience to come back for some more videos. So to keep your audience engaged in your content, you need to continue implementing new campaigns according to your posting schedule.
Publish stories – Rather than just posting videos about your brand, product or services, look for ways to tell stories with your videos. Because audience always look for something new and more, so incorporating stories into your video content can be a great way to improve online engagement.
Never forget about calls to action – You should never forget to include calls to action in your videos because if customers enjoy your video, but if they have no idea about what’s next then you may be pouring time and money down the drain which ultimately impact your business. So always include some text that links to your website and encourage your audience to know more about your business.
Optimize your videos with SEO content – Did you know that Google actually indexes your own YouTube videos?
So if someone is searching for your brand of a particular phrase, then you have the opportunity to show up multiple times in the same search list. To optimize your videos, all you have to do is include some keywords in your video descriptions.

You can also add shortened link with call to action which will encourage audience to visit your website or social media profile.

Upload some interesting thumbnail – Thumbnail is the first impression of your video, so put extra efforts in creating unique and attractive thumbnail to grab viewers’ attention on your videos.
Collaborate with other brands and influencers – When a trusted influencer recommends some brand or its products and service it actually feel more genuine and trustworthy than you yourself telling how great is our brand and service. You need to do that as well but with that you need to collaborate with trusted brands and influencers.
To conclude, make your video a key part of your marketing strategy so create some unique videos for your audience every time because you never know how a new idea or strategy can help you reach your desired goals and fulfil your strategy. Join India’s best Digital Marketing Institute in Pune with TIP.

The Growing Trend of Online/Distance MBA.

More and more people are turning to distance education in order to gain the skills and knowledge they need for their careers. This is because it offers many benefits that traditional education does not. For example, distance education allows you to learn at your own pace, makes getting a degree more affordable, and provides you with the opportunity to learn from world-renowned experts. Additionally, it is becoming increasingly easier to access quality distance education programs, so there is no reason not to consider them when making your educational choices.

The number of people getting their education online is growing every year. There are many reasons for this: people can learn at their own pace, they can get an education from anywhere in the world, and the cost of tuition is often lower than in traditional schools.

There are now more than 5 million students enrolled in online courses, and that number is expected to grow to 30 million by 202. There are many different types of online courses, such as Online MBA Courses, Diploma Programs, Certification Courses, PG Programs, UG Programs, etc.

The trend for Distance MBA in India is rising exponentially therefore the Top Distance MBA Colleges in India have a rise in admission.

Advantages of distance learning
1. You can pursue a job along with your studies:

A major chunk of students who actually opt for distance education is those who don’t want to give up their jobs but want a higher education, too. Distance education comes as a blessing for such students. You can study on the weekends when you’re back from work or even in the middle of the night. You get to learn while you earn!

2. You can save money:

For any given program, the fee of a distance education degree (online or otherwise) may be much more affordable than the fee of a regular on-campus degree. Students who are looking for economically viable options can go for a distance learning program.

3. You save time:

There’s no time wasted in going to and from college, no time wasted waiting for a bus or train. In a distance learning program, your classroom is right in your bedroom – the study material on your desk or the e-material on your computer. Students who don’t have enough time on their hands can turn to distance education as an option and pursue it from the comfort of their homes.

4. You can learn at your own pace:

The prospect of going back to classroom education can be intimidating for many of us. Asking a question or revealing that you are unable to grasp a concept in class can be quite embarrassing for many students. Distance education comes to your rescue here!

If you are self-disciplined and self-motivated, the best benefit of distance education is that you can learn at your own pace. It’s a known fact that different people learn in different ways and at different speeds. In a classroom, when everyone is being taught together, it is often difficult to have every student on the same page. Some students are too shy to raise their doubts in class. This is where distance education has an advantage over a regular campus program.

Since you are given all the coursework beforehand, you can study as much or as little as you want every day, as long as you complete your study material within the stipulated time. If you’ve doubts or queries, there are discussion forums, chat facilities with faculty, and complete support from the distance education provider.

5. You can study whenever, wherever:

Except in scenarios where you have to attend an online tutorial at a given time or a lecture through videoconferencing, you can pretty much study whenever you want to, wherever you choose to. You need not be stuck in a classroom, but can go study in your garden, on your living room couch, or in the comfort of your own bed. Irrespective of whether you’re a morning lark or a night owl, you can choose an optimum time to study whenever you’re at your productive best.

6. Gaining recognition among employers:

Distance education over the years has finally found some acceptance and recognition among employers, which is an encouraging sign. As long as the distance learning program is accredited, you need not be worried. In India, all distance education programs that are approved by the Distance Education Council (DEC) stand automatically recognized for the purpose of employment in posts and services under the Central Government. Private-sector employers also value a distance education degree now and even encourage employees to pursue higher education along with their job so that employees can develop skills and expertise in their field of work.

Distance education is quickly becoming the norm. More and more people are choosing to get their education online. This article discussed the growing trend of distance education and what you need to know to get started. To learn more about distance education, visit SimpliDistance.