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Video is not only called as content marketing trend, but it is now an integral part of many companies marketing strategy. According to research, including videos in your website or on any social media platform, then your landing page can increase conversion by more than 75% and also more than 90% of consumers share video to other people. So video can be one of the powerful tools for reaching and also engaging the audience. Video marketing is simply use of videos for promoting and telling people about your business, product and services which leads to increase engagement on digital and social channel help to educate audience, and to communicate with them with a new medium. So, learning Digital Marketing Courses in Pune you can easily learn skills of digital Marketing.

Here are some video marketing tips which will help to improve your business –

Create a schedule to post a video – Audience always expect regular content updates or they need you to be consistence, so it is important to think of your videos in terms of campaigns rather than just posting videos at random. Creating quality content of your videos and maintaining consistent posting schedule will definitely encourage your audience to come back for some more videos. So to keep your audience engaged in your content, you need to continue implementing new campaigns according to your posting schedule.
Publish stories – Rather than just posting videos about your brand, product or services, look for ways to tell stories with your videos. Because audience always look for something new and more, so incorporating stories into your video content can be a great way to improve online engagement.
Never forget about calls to action – You should never forget to include calls to action in your videos because if customers enjoy your video, but if they have no idea about what’s next then you may be pouring time and money down the drain which ultimately impact your business. So always include some text that links to your website and encourage your audience to know more about your business.
Optimize your videos with SEO content – Did you know that Google actually indexes your own YouTube videos?
So if someone is searching for your brand of a particular phrase, then you have the opportunity to show up multiple times in the same search list. To optimize your videos, all you have to do is include some keywords in your video descriptions.

You can also add shortened link with call to action which will encourage audience to visit your website or social media profile.

Upload some interesting thumbnail – Thumbnail is the first impression of your video, so put extra efforts in creating unique and attractive thumbnail to grab viewers’ attention on your videos.
Collaborate with other brands and influencers – When a trusted influencer recommends some brand or its products and service it actually feel more genuine and trustworthy than you yourself telling how great is our brand and service. You need to do that as well but with that you need to collaborate with trusted brands and influencers.
To conclude, make your video a key part of your marketing strategy so create some unique videos for your audience every time because you never know how a new idea or strategy can help you reach your desired goals and fulfil your strategy. Join India’s best Digital Marketing Institute in Pune with TIP.

Microscope Devices are very crucial for various types of studies and research related to plants, microorganisms, fungi, and many more. So, every student will come across this topic, in Physics subject, and they often struggle in this chapter, as it involves various complex sub-topics and questions. Therefore, to help you understand the topic more easily, we have provided a complete guide to Compound microscopes, here in the below article in more detail.

What is a Compound Microscope?
The Compound Microscope is a special kind of microscope that features two sets of high resolutions lenses that are capable of providing a 2-dimensional image of the sample. And because of the presence of two lenses in this microscope, it is referred to as a compound microscope. Moreover, based on the purpose of these microscopes, they are differentiated into multiple types, such as Metallurgical Microscope, Fluorescence Microscope, Phase Contract Microscope, and Polarizing Microscope.

Compound Microscope Diagram and Parts
From the above Compound Microscope Ray diagram, as you can observe, there are different types of parts like Eye Piece, Mirror, Base, Course Adjustment Knob, Nose Piece, Stage, Pillars, Base, Fine Adjustment Screw, Body Tube, Handle, Base, Pillars, Objective Lens, and many more. Moreover, all the parts are differentiated into two types, Optical Parts, and Non-Optical Parts.

Functionality of Compound Microscope
As you know, there are many types of microscopes available, like the Compound Microscope. However, the main difference is that this microscope has the ability to magnify the complex system in an object. Moreover, there are two types of lenses involved in the Compound Microscope, each having its own function.

The first Lense acts as a magnifier, and it is placed close to the subject.
While the second one, the ocular Lense helps the individual to view the 2-d image of the subject in more detail.
Besides, the working of the compound microscope is very simple, it just requires the light to pass through a transparent object. The result of this process is found in the form of an image, in the objective Lense, and not just that image formed under this Lense is a real image. Moreover, the ocular Lense is used to magnify the real image formed on the first Lens. And the image formed by this process is virtual.

Furthermore, unlike other types of microscopes, in this equipment, the light directly streams from the source to the eye, which is why it is often referred to as bright-field microscopes. Mainly because the image observed under this microscope is very brightly illuminated.

We have given a complete description of the Compound Microscope Function, Parts of Compounds Microscope, as well as its various advantages and disadvantages. If you want to learn all the complex topics in Physics like compound microscopes more easily, then the online interactive classes offered by Tutoroot might be beneficial for you. As it offers various amazing benefits like expert staff, cost-effective prices, and doubt clearing sessions, best educational guides, and a lot more.