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Video is not only called as content marketing trend, but it is now an integral part of many companies marketing strategy. According to research, including videos in your website or on any social media platform, then your landing page can increase conversion by more than 75% and also more than 90% of consumers share video to other people. So video can be one of the powerful tools for reaching and also engaging the audience. Video marketing is simply use of videos for promoting and telling people about your business, product and services which leads to increase engagement on digital and social channel help to educate audience, and to communicate with them with a new medium. So, learning Digital Marketing Courses in Pune you can easily learn skills of digital Marketing.

Here are some video marketing tips which will help to improve your business –

Create a schedule to post a video – Audience always expect regular content updates or they need you to be consistence, so it is important to think of your videos in terms of campaigns rather than just posting videos at random. Creating quality content of your videos and maintaining consistent posting schedule will definitely encourage your audience to come back for some more videos. So to keep your audience engaged in your content, you need to continue implementing new campaigns according to your posting schedule.
Publish stories – Rather than just posting videos about your brand, product or services, look for ways to tell stories with your videos. Because audience always look for something new and more, so incorporating stories into your video content can be a great way to improve online engagement.
Never forget about calls to action – You should never forget to include calls to action in your videos because if customers enjoy your video, but if they have no idea about what’s next then you may be pouring time and money down the drain which ultimately impact your business. So always include some text that links to your website and encourage your audience to know more about your business.
Optimize your videos with SEO content – Did you know that Google actually indexes your own YouTube videos?
So if someone is searching for your brand of a particular phrase, then you have the opportunity to show up multiple times in the same search list. To optimize your videos, all you have to do is include some keywords in your video descriptions.

You can also add shortened link with call to action which will encourage audience to visit your website or social media profile.

Upload some interesting thumbnail – Thumbnail is the first impression of your video, so put extra efforts in creating unique and attractive thumbnail to grab viewers’ attention on your videos.
Collaborate with other brands and influencers – When a trusted influencer recommends some brand or its products and service it actually feel more genuine and trustworthy than you yourself telling how great is our brand and service. You need to do that as well but with that you need to collaborate with trusted brands and influencers.
To conclude, make your video a key part of your marketing strategy so create some unique videos for your audience every time because you never know how a new idea or strategy can help you reach your desired goals and fulfil your strategy. Join India’s best Digital Marketing Institute in Pune with TIP.

Aviation has always been a fast-evolving industry, and with the introduction of blockchain in the said sector off late, airline sector has further advanced to greater heights. But, there still exists a few drawbacks, and hence, the scope of technological improvement is vast. One vital area to improve on to is data collection and effective analysis of the same on flights.

However, the data is collected on a plane through deployment of more than forty IT systems, with each stored in varied locations. But there exists no central database leveraging which the whole flight system can be handled at once. The said infrastructure of data collection (decentralized) does not provide for effective management, and there is also much cost that gets incurred on the maintenance of multiple data-synthesis systems.

Blockchain certifications are fast gaining traction among technology graduates across the globe, given the increasing demand for skilled blockchain experts across industry sectors, and not just in the aviation sector.

How is Blockchain Benefiting the Aviation Sector?
The application of blockchain technology in the aviation sector can help better a number of sub-sectors in the said industry domain. For instance, when an airplane is repaired or serviced, a plethora of systems capture the physical and working condition of the newly installed components, but more than often, such data does not conform to 100% accuracy.

When blockchain tech is applied to the information-storage system in the plane, it will empower the system to capture the snapshot every single time an airplane part or accessory gets repaired or replaced. Further, with deployment of blockchain, the details of critical components of airplane can be captured with much ease, such as credentials of technician, assembler, and manufacturer. With access to such minute details, a real-time copy of the component can be developed that can be closely monitored to recognize the condition of the system comprehensively.

Blockchain Technology
The deployability of blockchain is not limited to the new parts that get fitted to the plane as replacement or repair, but it will also help capture details of all the airplane parts, thereby contributing effectively to the overall monitoring of the IT system on the plane.

In What Different Ways Blockchain is Helping Aviation Evolve?
When deployed at a large scale, blockchain technology can help airline industry in a number of ways stated below:

Considerable reduction in the cost of maintenance of airplanes, and also, blockchain deployment will result in much reduced downtime because of planned and timely maintenance.

The monetary value of the plane will increase in the second-hand market because of the availability of real-time snapshot of the overall airplane system which can be shared with the new buyer instantaneously.

With assistance from the blockchain industry, the productivity of workers in the manufacturing and maintenance divisions will improve significantly because of better controlled and much efficient working of the entire IT infrastructure on the airplane.

Areas in the Aviation Sector Exploiting Blockchain Optimally
There are predominantly two areas wherein blockchain technology is offering maximum benefits to the airline industry. These are:

Aircraft maintenance
Workforce management
Maintenance: Application of blockchain offers significant advantages to the maintenance division of the aviation sector. The major benefits comprise – less time spent by technicians on routine inspection and maintenance, and elimination of spare parts duplicacy.

Workforce Management: Each year, aviation sector adds thousands of individuals to its workforce, keeping a record of which, is still manageable, but, verification of personnel and their educational credentials is still a big headache for a number of airline companies. Blockchain can come as a big rescue to all such aviation firms.

Hope the article has shed some light on the expanding horizons of blockchain tech in the aviation sector. Blockchain Expert must have found some valuable insights relating to the said disruptive tech and its widespread adoption and applicability worldwide.